Louare started with a frustration.
Everywhere I looked, eyewear was becoming safer, more generic and more forgettable.
I wanted frames with character.
Frames that could become part of someone’s identity.
We believe expression is a responsibility.
Every person carries a unique perspective.
What remains unexpressed disappears forever.
Louare exists to encourage people to be seen.
So I spent the last year designing the first Louare collection.
Sketch by sketch.
Prototype by prototype.
This is the result.
— Bas Bults
The first collection is limited. Every frame is individually engraved. Founding members gain access before public launch. Once sold through, certain colourways may never return.
Founder & Creative Director.
Artist, designer, and lifelong student of expression. Bas leads the creative vision of Louare, shaping everything from frame architecture and materials to campaigns, objects, and the world surrounding the house.
Driven by the belief that a life unexpressed is a life unlived, his work explores identity, beauty, courage, and the responsibility of bringing vision into reality.
Patrick leads the marketing vision behind LOUARE. He is responsible for how the brand is presented to the world, ensuring every campaign, message, and customer interaction reflects the identity and values of the brand.
Having spent years building and scaling consumer brands, he understands that lasting growth comes from trust, consistency, and emotional connection. His belief is simple: people may discover a brand through marketing, but they stay because of how the brand makes them feel.
Crafted to last.
Mazzucchelli acetate.
Premium lenses.
Limited production.
Engraved and numbered.
Designed in Europe.
Built to be worn for years.
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